Introduction, Lionel Messi:
The legendary football player Lionel Messi is once again working with Saudi Arabia in a ground-breaking campaign called “Go Beyond What You Think” to demolish preconceived notions and dispel antiquated preconceptions about the nation.
Through this collaboration, we hope to raise awareness of the transformational potential of travel and inspire others to learn more about the amazing cultural shift occurring in Saudi Arabia.
New Tourism Campaign introduced in Saudi:
As a component of the “Saudi, Welcome to Arabia” brand, the “Go Beyond What You Think” campaign will debut in China, India, and major European countries.
This campaign, which makes use of internet, social media, and broadcast channels, attempts to dispel prevalent misconceptions about the location and encourage viewers to take in Saudi Arabia’s rich cultural diversity.
The Role of Messi’s in the Campaign:
In his sponsored collaboration with Visit Saudi, Messi posted the ad video to his Instagram page, inviting people who have been to Saudi Arabia to share their stories and inspire others to go there.
Furthermore, this partnership is in line with the recently renamed UN Tourism agency’s “Tourism Opens Minds” project, which emphasises the value of travel for fostering cross-cultural understanding and perspective-broadening.
What Is Included in Messi’s Video!
The magnificent Red Sea, the verdant highlands of Aseer, the snow-covered topography of Tabuk, the seaside city of Jeddah, and the vibrant capital of Riyadh are all featured in the incredible in promotional video. The film also features a number of other attractions and events, like the MDL Beast music festivals, the Diriyah E-Prix, the theme park for Riyadh Season, and AlUla’s hot air balloon rides. Along with the captivating settings, Messi honours and highlights the Saudi Women’s National Football Team, Rayyanah Barnawi, the first Saudi woman in space, DJ Cosmicat, and motorsports athlete Dania Akeel. This inclusion highlights the nation’s dedication to empowering people of colour, diversity, and breaking down barriers.
Saudi Arabia welcomes Messi for return:
The “Go Beyond What You Think” ad is beginning right before Messi, who plays two matches for Inter Miami, his current football team, returns to Saudi Arabia. The games against Al Hilal on January 29 and Al Nassr on February 1 will highlight Saudi Arabia’s increasing prominence as a global hub for sports tourism.
Saudi’s Tourism Pivot:
By 2030, Saudi Arabia wants to be a major player in the travel and leisure industries, bringing in 150 million visitors a year and boosting the sector’s share of the national economy. Hundreds of billions of dollars are being invested heavily in the creation of “giga-projects” that span coastlines, mountains, and deserts in order to realise this goal. Furthermore, these initiatives will be unveiled in the next seven years or sooner, offering chances for both tourists and residents.
The entry norms are straightforward for guests:
Saudi Arabia has streamlined its admission requirements as part of its attempts to draw in more tourists. The nation created the GCC residents visa and the eVisa programme, which currently covers 63 nations and special administrative regions. In addition, Travellers who book with the national carrier, SAUDIA, are eligible for a complimentary one-night hotel stay with the free 96-hour stopover visa. Travellers visiting Saudi Arabia on a stopover visa have the chance to see the country and perhaps make the spiritual Umrah pilgrimage.
Conclusion:
Lionel Messi’s collaboration with Saudi Arabia on the “Go Beyond What You Think” campaign demonstrates the nation’s dedication to modernising its travel sector and dispelling myths. Additionally, the ad urges people to discover Saudi Arabia’s vast cultural heritage and natural beauty through striking graphics and a variety of attractions. The world will see Saudi Arabia’s continued cultural change and its rise as a popular travel destination when Messi returns for football matches. Furthermore, Saudi Arabia is positioned to captivate the hearts and minds of tourists from all over the world with its aspirational goals and hospitable demeanour.